Kristen Ortwerth - Fractional CMO & Strategic Marketing for B2B Software

Fractional CMO & strategic marketing advisor with a passion for turning marketing departments and initiatives at B2B Software companies into key strategic assets. Results-driven, with a deep background in marketing technologies & methodologies that drive lead generation, customer engagement, brand awareness, and revenue growth.

A little bit about Kristen

Full Name : Kristen Ortwerth

Home Base : United States (Remote)

Work : Full-Time Employment, Fixed-term Contracts, Short-Term Projects

Ideal Projects : Nothing motivates me more than the challenge of evaluating under-performing B2B marketing programs, building a new strategy and quickly turning the marketing function into a high-performing, focused strategic asset that is closely aligned with the vision and goals of the business.

Hobbies : Landscape photography enthusiast, animal lover, national parks explorer, and outdoor adventurer

Favorite Quote : “We cannot solve our problems with the same thinking we used when we created them.” - Albert Einstein

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Key Strengths

Gallup-CliftonStrengths: Ideation, Activator, Intellection, Command, Strategic
DiSC Profile: High D/High i
MBTI: The Logician (INTP)
SDI Personality: Judicious-Competing (Red/Green)

Marketing Strategy

100

Marketing Technology

100

Content Marketing

100

Budget Management

100

Marketing Team Leadership, Professional Development & Coaching

100

Experience

I have over a decade of experience marketing B2B software technologies and professional services and leading high-performing, cost-effective marketing teams.

Gunn Consulting Group as Strategic Marketing Advisor Current
Helping founder/entrepreneurs in the tech sector assess current marketing strategies, and build new strategic marketing programs that quickly and cost-effectively scale revenue and improve customer retention.
symplr as Director of Marketing 2016-2019
Responsible for managing a blended team of full-time, part-time, contract, and agency staff for corporate marketing, marketing operations/technologies, and demand generation strategy for 3 major business units targeting healthcare administrators. symplr was founded in 2006, and is an industry leader in enterprise SaaS technologies and services that make governance, risk management, and compliance simpler for everyone in the healthcare industry.
Entrance - Software Consulting as Director of Marketing 2014-2016
Part of the executive leadership team responsible for strategic planning, marketing team management, and execution of omnichannel lead generation campaigns for four major business offerings targeting IT and operational business leaders. Entrance is a software consulting firm that helps mid-sized businesses buy, build, and integrate software applications. Founded in 2003, the company specializes in creating custom solutions for content & collaboration, data management, BI & analytics, custom apps, and enterprise software applications.
Nexant as Interactive Marketing Manager 2012-2014
Worked within both the corporate marketing and sales organizations on strategy and implementation of marketing technologies, PR, and lead generation campaigns targeting utilities and petrochemical companies. Nexant is a globally recognized enterprise SaaS software, consulting and services leader that provides innovative solutions to utilities, energy enterprises, chemical companies, and government entities worldwide. Founded in 2000 and headquartered in San Francisco, Nexant and its 650+ employees work from 32 global offices providing deep technical expertise and regional knowledge to improve customer engagement, boost operational efficiency, reduce costs and achieve superior business results.
OpenLink/SolArc as Interactive Marketing Manager 2011-2012
OpenLink Financial is the global leader in Transaction Lifecycle Management (TLM) software, and provides leading-edge technology solutions to an increasingly diverse client base. Building on cross-asset trading and risk management products for energy and financial services companies, OpenLink now offers a suite of solutions designed to meet the specific needs of clients within the financial services, agricultural commodities, and energy trading markets.

What do people say about Kristen?

I have been exceptionally lucky over the course of my professional career to work with some of the most incredible, fun, and truly inspirational entrepreneurs, sales leaders, marketing pros, and agency partners. Many of these wonderful people have become lifelong friends, and many others have left heartwarming recommendations of our time as professional colleagues. Here are just a few!

VP of Sales, US - Avetta

Bill Stephenson

Kristen brought to symplr a wealth of experience that helped us increase our brand awareness, lead gen capabilities, and strengthened our sales enablement tools. I would highly recommend Kristen, and would welcome the opportunity to work with her again.

CEO at Entrance

Nate Richards

I needed someone who truly understood demand generation and inbound, content-driven marketing. In addition to delivering on demand gen, she has consistently impressed me by also demonstrating a much broader mastery of fundamental marketing concepts (branding, creative, copywriting, tech, etc.) I highly recommend Kristen for any role in the Marketing space - any team would be glad to have her as a strong contributor and thought leader.

Senior Manager at Accenture

Chad Modad

As a marketing strategist, Kristen is at the top of her game! She has the ability to set strategy as well as execute on that strategy. Kristen has a phenomenal work ethic with a do what it takes attitude to meet deadlines and produce results. I find her questions to be thought-provoking and her ability to understand our customer base a valuable skill.

President & CEO at Gunn Consulting Group

Alan Gunn

Kristen worked with me to bring a new website, marketing message and business development process to SolArc. She is incredibly bright and creative. I learned a great deal from her.

Sales Executive

Jan Cook

To say that working with Kristen was like having an inner voice that did exactly whatever you could imagine would be underselling how miraculous the process has been. She is nothing less than brilliant and I have been delighted with her performance. Most people's very best day of creative output is the norm for Kristen. She is professional, absolutely time-sensitive, diligent, very positive in spirit and focus, self-directed, and very, very creative and skilled. Her portfolio is a masterwork of projects that show off her excellent style. I recommend Kristen highly (and hired her twice already), and feel she would serve any company or team extraordinarily well.

Western Regional Director at Nexant

Kim Page

Kristen has single-handedly shown me the importance of corporate social networking and the value it brings - I've NEVER met anyone with her talent and insights to boost sales, attendance, and interest in any given marketing event and substantially improving our ROI by her contributions! Kristen is professional and works countless hours to be the very best!!

Manager, Brand & Marketing @ Reliant Energy

Rachael Henderson

There was a night and day difference within the marketing team after Kristen came on board. She brought a wealth of experience and know-how around digital marketing, and the quality of leads her campaigns have generated is impressive. Kristen is smart, creative and direct—she would be an amazing addition to any team and I very much hope to work with her again one day!